At the residence located on Trocadero Alley,16 Surawong, Bangrak District, Bangkok , the family of Direk Mahadumrongkul has adhered to a professional tradition covering the timepieces business with commitment and loyalty to customers. The business has steadily grown from a small watch repair stall in 1941 to a large watch store that became one of the country 's pioneer importers of timepieces business from Switzerland and Japan.

Trocadero Time Co.,Ltd. established in 1995 with the shared passion of Purij and Dara-ratana Mahadumrongkul who oversee closely the legacy of "Mahadumrongkul" family which has been in the timepieces business for over 60 years. The company's high standing,professionalism and impeccable service are just some of the aspects which have contributed to the renown of "TROCADERO TIME" name and is rapidly recognized as the leading watch trading company in Thailand.

In 2005 , 10 years as from its first establishment, the firm has vastly expanded to various companies covering different areas of watch trading business and become officially know as "TROCADERO GROUP" which consists of 4 companies as following:

1) TROCADERO TIME CO.,LTD.
Distributing 3 renowned Swiss watches:
1. Ulysse Nardin
2. Carl F. Bucherer
3. Oris

Also operates 4 Trocadero Time own multi-brands retail store;
1.Trocadero Time, 1/F , Siam Paragon
2.Trocadero Time, 1/F , Emporium Shopping Complex
3. Trocadero Time,1/F , Siam Discovery Center
4.Trocadero Time, 1/F , Central Plaza Ladprao

2) WATCH CLINIC CO.,LTD.
Running the after-sales service for all the brands we represent and operating 9 Watch Clinic Repairing outlets, and a unique Mobile Watch Clinic to serve all international brands.

3) ORIENTAL TIME CO.,LTD.
Distributing Orient Watch from Japan

4) TIMESTREET TRADING CO.,LTD.
Operating a multi-brands retail store on 1/F, Central Airport Plaza, Chiang Mai.

March 1995 Establishment of Trocadero Time Co.,Ltd. Opening of the first Trocadero Time Store & Watch Clinic on G/F , World Trade Center
June 1995 Appointed as Oris's sole distributor in Thailand
November 1996 Openning of the 2nd Trocadero Time Store & Watch Clinic on 1/F , World Trade Center
January 1999 Appointed as Charriol's sole distributor in Thailand
October 1999 Opening of the Third Trocadero Time Store & the first Charriol Boutique on G/F , Siam Discovery Center
October 2000 Appointed as Ulysse Nardin's sole distributor in Thailand
October 2002 Appointed as Carl F. Bucherer's sole distributor in Thailand
November 2002 Opening of the 4th Trocadero Time store on 1/F Central Plaza , Ladprao
January 2003 Starting of Watch Clinic Co.,Ltd.
March 2003 Starting of Time Street Trading Co.,Ltd.
April 2003 Opening of the 5th Trocadero Time store on 1/F, Central Airport Plaza, Chiang Mai
March 2005 10th Anniversary Celebrations, officially use the name "TROCADERO GROUP"
September 2005 Appointed as Orient's sole distributor in Thailand
November 2005 Opening of the 6th Trocadero Time store on 1/F, the Emporium Shopping Complex
December 2005 Opening of the 7th Trocadero Time flagship store and "Watch Clinic Cafe" service center on 1/F, Siam Paragon
June 2007 Appointed as "Gucci Timepiece" 's sole distributor in Thailand